RESUME
Experience
Associate Director, Training & Communications - Novartis
6/2023-Present
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Lead enterprise-wide change communications and training strategy for high-priority Marketing Operations initiatives, driving faster adoption, reduced rework, and more consistent execution across brands.
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Own communication planning and execution for Marketing Operations, ensuring clarity, transparency, and alignment across stakeholders during process changes and system enhancements
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Mentor global team members on US pharma requirements and best practices, uplifting team capability and accelerating onboarding in a highly regulated environment.
Senior Content Strategist - Epsilon
5/2021-5/2023
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Recruited as SME to guide major pharma clients (Novartis, Merck, BI, Cytokinetics) and Publicis partner agencies through content strategy, modular content adoption, and omnichannel experience design, enabling more personalized, scalable, and efficient content ecosystems.
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Delivered audience segmentation, experience maps, message maps, and modular content architecture in Veeva, directly supporting stronger brand relevance and improved customer engagement.
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Managed and developed a team using a human-centered leadership approach, resulting in high team morale, accountability, and consistent delivery in a fast-paced agency environment.
Senior MLR Content Manager - TBWA\WorldHealth
1/1019-4/2021
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Guided agency team in developing FDA-compliant HCP and DTC content aligned with brand strategy, ensuring high-quality work that navigated MLR scrutiny while accelerating time to approval.
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Represented agency during client MLR reviews, providing real-time solutions to overcome barriers to reduce review cycle times while maintaining scientific integrity.
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Led two major brand teams (CAPLYTA, LYNPARZA) through four successful launches, strengthening client trust and helping establish TBWA\WorldHealth as the agency of record for Intra-Cellular Therapies.
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Played a central role in scaling the MLR department (tripling size) and managed full-time and freelance staff, building a more efficient and capable content management function.
Copywriter, The Foundry - Time Inc./Meredith (New York, NY)
7/2016 - Present
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Concept and copy development for native and branded content across all Meredith and Time Inc. legacy brands
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Content creation across digital, video, and print
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Categories of focus include, but are not limited to, technology, government, finance, healthcare, fashion, beauty, food, travel, and home
Core Skills
Digital Marketing
Influencer Marketing
Video Content
Omnichannel Content
Copywriting
Copy editing
ADKAR change management
Certifications
IBM Digital Marketing & Growth Hacking
TEFL (Teaching English as a Foreign Language)
Languages
English
Spanish (proficient)
Copywriter - FCB Health (New York, NY)
11/2013 - 10/2015
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Primary focus in women’s health and oncology across multiple media outlets
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Concept and copy development for national and global HCP and consumer audiences
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Turnkey development of websites, brochures, video, direct mail, interactive visual aids, and more
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Lead writer for brands and programs including, but not limited to, XGEVA, Ovaleap, Seasonique, and Onyx 360
Intern/Freelance Copywriter - Grey Healthcare Group (New York, NY)
6/2013 - 11/2013
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Creative concept creation and copy development for various products from Pfizer and Bayer Women’s Health
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Assisted with campaign creation and launch of Skyla
Intern/Production Assistant - Blowback Productions/Brick City TV, LLC (New York, NY)
9/2012 - 6/2013
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Performed a range of duties from pre-production through post-production on a 10-episode documentary TV series, Jersey Strong (2013, Pivot)
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Provided research, editing, and writing support to Chicagoland (2014, CNN), and Second Coming? Will Black America Decide 2012? (2012, BET News)
Education
University of Wisconsin - Madison (Madison, WI)
9/2008 - 5/2012
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Bachelor of Arts, Double Major:
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Communication Arts – Radio, TV, Film
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Anthropology
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Dean’s List
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Member of the National Society of Collegiate Scholars (NSCS)
Other Experience
Teacher and Student - Madrid, Spain
11/2015 - 7/2016
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TEFL (Teaching English as a Foreign Language) certified English teacher as of 12/2015
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Studied Spanish at La Aventura Española (LAE)
Volunteer Teacher - INABIF School (Lima, Peru)
6/2012
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Cross-Cultural Solutions volunteer at daycare center
Exchange Student - University of Sydney (Sydney, Australia)
2/2011 - 6/2011
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Studies in cultural anthropology